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LG220: Bachelor of Applied Lang. Studies (Hons.) English for Professional Communication

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Background

The Applied Language Studies (Hons.) English for Professional Communication programme is tailor made to meet the growing demand for graduates with excellent language and communication skills who can compete in a globalised workplace.

To achieve its objectives, the programme structure emphasizes language and communication strategies, linguistics, critical thinking, cross-cultural interaction, management, entrepreneurship, computer literacy and organizational behaviour. The programme adopts a student-centred approach which provides opportunities for hands-on learning in multimedia contexts. Students will combine core programme courses with a electives in Business Management.

The programme extends for 6 semesters (3 years), although students with relevant Diplomas or equivalent may apply for credit transfers. A total of 120 credit hours must be completed for graduation, including 12 weeks of practical training, an academic project, and 23 credit hours for the electives in Business Management courses.

Admission

STPM or equivalent
( CGPA minimum : 2.00 ) with at least a Grade C ( grade point 2.00 ) in three ( 3 ) subjects, including general paper.AND

SPM / SPMV or equivalent
with a pass in Mathematics / Additional Mathematics and a credit (minimum 3B) in English Language OR

UiTM / PASUM / Matriculation
(CGPA Minimum 2.00) with at least a grade C (grade point 2.00) in three (3) subjects AND

SPM or equivalent
with a pass in Mathematics/Additional Mathematics and a credit (Minimum 3B) in English Language OR

CGPA Minimum 2.50 in Diploma from UiTM OR

CGPA Minimum 2.00 in Diploma from UiTM and Two (2) years working experiece in relevant disciplines.OR

CGPA Minimum 3.00 in Diploma from other institutions recognised by the Malaysian Goverment. AND

SPM or equivalent
with five (5) credits including English Language and Mathematics / Additional Mathematics. OR

CGPA minimum 2.75 in Diploma from other institutions recognised by the Malaysian Goverment and two (2) years working experience in relevant disciplines. AND

SPM or equivalent
with five (5) credits including English Language and Mathematics / Additional Mathematics. OR

Foundation Programmes:

CGPA minimum 2.00 in Asasi Law UiTM (P1005 / P1006) or TESL (KPT)

NOTE:

All candidates MUST obtain a minimum of Band 4 in the Malaysian University English Test (MUET).

Structure

The Bachelor of Applied Language Studies (Hons.) English for Professional Communication is specially tailored to produce knowledgeable and adaptable graduates with excellent language and communication skills who can perform in a competitive workplace. To achieve this objective, the programme structure emphasises language and communication, linguistics, critical thinking, cross-cultural interaction, management, entrepreneurship, Interactive multimedia design and development and organizational behaviour.

Courses

Semester 1
ALS 410
Critical Thinking
ALS 420
Introduction To Language And Linguistics
ALS 422
Description Of English
ALS 450
Writing For Academic Purposes
BEL 403
Language Enrichment I
EPC 403 Writing Skills for Research I
BEL 472
Language Appreciation
Third Language I
Co-curriculum

 

Semester 2
ALS 425 Language And Society
ALS 480 Instructional Design In E-Language Development
EPC 430 Language And Communication
BEL 492 Presentation Skills
EPC 520 English Pronunciation In Use
EPC 404
Writing Skills for Research
Third Language
Co-curriculum

 

Semester 3
CTU 551
Islamic And Asian Civilization
EPC 681 Web Enable Multimedia E-Language Production
EPC 540
Professional Communication
EPC 542 Cross-Cultural Interaction
MKT 420 Principles And Practice Of Marketing
Third Language
Co-curriculum

 

Semester 4
MGT 417
Information Technology In Business
EPC 550
Technical Writing
EPC 682
Development And Production Of E-Language Materials
MGT 420 Principles And Practice Of Management
CTU 553
Ethnic Relations
EPC 541
Pragmatics In Business And Professional Settings

 

Semester 5
ECO 415
Economic
EPC 641
Persuasion And Negotiation
IBM 530
Introduction To International Business
ETR 300
Fundamentals Of Entrepreneurship
MGT 534
Organizational Behavior
RET 531
Concept And Pratice of Retailing
ALS 611 Research Methodology

 

Semester 6
EPC 612
Practical Training
EPC 616
Academic Project
EPC 690
Professional Presentations

 

Career Prospects

Graduates from this programme will be able to find employment in:

  • Publishing - Writers, Copy-writers, Sub-editors, Reporters
  • Management and Administration
  • International Relations
  • Diplomatic Services
  • Corporate Services
  • Public Relations
  • Industrial Traning
  • Instructional Design
  • Marketing
  • Radio and Television (Broadcasting)
  • Advertising
  • Journalism
  • Human Resource Management
  • Tourism, Hospitality and Recreation Services.

Contact Person

For further enquiries, please contact :

Head of Centre of Learning
Bachelor of Applied Language Studies (Hons.) English for Professional Communication ( LG220 )
Academy of Language Studies
UiTM Malaysia
40450 Shah Alam
Selangor D.E.

Phone  : +603 5544 2400 / 2403
email    : This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

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LG220 - Synopsis of the courses offered

Code

ALS 410

Course

Critical Thinking Skills

Synopsis

This course focuses on developing the ability of students to think clearly, logically and analytically in a wide range of problem solving situations. They will be taught how to evaluate information, establish facts, make assumptions and inferences, form opinions as well as develop, analyse and evaluate arguments. Students will develop their critical thinking skills through reading and writing, and discussing current issues and case studies. They will also participate actively in small group discussions which provide opportunities for reflective thinking and independent opinions.

Code

ALS 420

Course

Introduction to Language & Linguistics

Synopsis

This course is an introduction to the study of language and linguistics. It investigates the nature of language and considers the methods by which it has been studied. The structure of language is examined at the level of sounds, grammar and meaning. This includes phonetics, phonology, morphology, syntax, semantics and pragmatics. The course also introduces students to the discipline of linguistics and its history and interaction with other disciplines.

Code

ALS 422

Course

Description of English

Synopsis

This is a course designed to enable students to build on and strengthen their foundation to achieve a higher level of grammatical accuracy in order to communicate effectively in professional and academic settings. The course focuses on making students aware of grammar as a system that puts words into meaningful units. Students need to identify verb types, relate words, phrases and slots, explore verb and noun phrases, rearrange and compound sentences, construct phrases and clauses and add modifiers to sentences. Students will be guided through practical exercises as well as class activities rooted in contextual situations and tree diagrams so that formal English grammar can be learnt in a more meaningful way.



Code

ALS 450

Course

Writing for Academic Purposes

Synopsis

Writing for Academic Purposes provides practice in writing organized, well-developed prose for a variety of purposes and audiences. The course is structured around the different patterns of development in prose. It begins by introducing students to the elements of good writing and the characteristics of well-formed paragraphs. Students are given descriptive writing tasks before progressing to expository essays using different patterns of development and finally to argumentative and persuasive writing. The course offers students opportunities to write from their personal experience and to write in response to readings. It also provides them with practice in incorporating information and evidence from various sources into their own writing.

Code

BEL 403

Course

Language Enrichment

Synopsis

This course is designed to remedy students’ weaknesses in the use of English and to upgrade their level of proficiency. It covers the major aspects of grammar and writing.

Code

EPC 403

Course

Writing Skills for Research I

Synopsis

This course focuses on equipping students with the skills required to incorporate materials from original sources into their own writing without plagiarising. The course emphasizes the correct use of quotations, the use of strategies to paraphrase, and the selection of main points to summarise.

Code

BEL 472

Course

Language Appreciation

Synopsis

The course aims to introduce students to samples of English literary texts (poems, shot stories and plays) and to develop their appreciation of these texts. Course work focuses on the reading, understanding and appreciation of texts which use language creatively. Importance is also given to oral presentation of poems or short stories.

Code

ALS 425

Course

Language and Society

Synopsis

This course introduces students to the role played by language in society. The course emphasizes the concept that language both reflects and influences the social, economic, political and cultural environment in which it is used. The role of language planning with reference to the Malaysian context is examined. New varieties of World Englishes will also be explored.

Code

ALS 480

Course

Instructional Design in e-Language Development

Synopsis

This course aims to equip students with an understanding of the principles and theories that govern Instructional Design (ID) Models. Students will explore learning theories relevant to instructional design. Using a Problem-Based Learning (PBL) model, students will investigate relevant ID models and select learning contents via web-based and library research. Students will also be required to evaluate language-based courseware so that they gain an understanding of the basic elements present in courseware design and development. At the end of the semester, the students are required to write and present a concept paper on a proposed multimedia production for a real client.

Code

EPC 430

Course

Language and Communication

Synopsis

This course provides an overview of the fundamentals of communication and the types of communication situations commonly encountered. It highlights the language appropriate for these situations and the impact of perception on self and others. It also includes student-centred activities to reinforce communication skills in a variety of situations.

Code

BEL 492

Course

Presentation Skills

Synopsis

This is a course for students to develop the strategies and skills necessary to make effective oral presentations. Guidance is provided from the preparatory right up to the final stage of delivery. Emphasis is placed on the importance of verbal and non-verbal communication skills and using visual aids appropriately in oral presentations. Students will also be taught to anticipate and deal with questions and comments orally during a question and answer session.

Code

EPC 520

Course

English Pronunciation in Use

Synopsis

This course focuses on equipping students with a basic knowledge of the English sound system to enable them to understand and produce the sounds of the language. The course emphasises awareness of aspects of pronunciation that contribute to intelligibility and fluency of speech. It is designed to help students develop good pronunciation and strategies for self-correction.

Code

EPC 404

Course

Writing Skills for Research II

Synopsis

This course is designed to develop students’ ability to incorporate information from reference materials into their own writing. The course emphasises strategies to summarise and synthesise relevant information. Students are expected to present information logically and accurately without plagiarizing.

Code

EPC 681

Course

Web-enabled Multimedia e-Language Production

Synopsis

This course is designed to enable the students to develop, design and publish effective online web pages. Students will be exposed to a variety of knowledge and skills pertaining to building and constructing interactive multimedia websites. Hands-on experience in sequencing web pages, creating interactive hyperlinks, digitizing audio and video, manipulating graphics or images and applying other multimedia elements will also be provided in this course. Students’ performance is measured using an on-going e-portfolio of a personal and professional website, and a final project that involves developing e-Language web pages for a real client.

Code

EPC 540

Course

Professional Communication

Synopsis

This course exposes students to communication skills required for different professional discourse. Students will use this knowledge to become effective communicators in formal professional settings. These include teleconferencing, interviews, formal discussions, meetings and presentations. In addition, messages, memos, letters, faxes and e-mails will be covered.

Code

EPC 542

Course

Cross-Cultural Interaction

Synopsis

This course will deal with the value of communicating across cultures, and the relationship between culture and patterns of interaction. It will consider the reality of diversity in cultural interaction; the importance of awareness and sensitivity to the differences in cultural practices in communication and what is offensive or acceptable within a culture. Students will learn different ways cultures think, communicate and behave and will become more aware of their own cultural perspectives. Sociolinguistic aspects of cross cultural communication, particularly in workplace contexts, will be a major consideration in this course.

Code

EPC 550

Course

Technical Writing

Synopsis

The course focuses on developing specific skills for producing a variety of business-related technical documents. It introduces students to the principles of effective technical writing and document design. Students will apply these principles the skills of drafting, revising and designing to produce clear and effective documents. They will learn a variety of different formats, as well as strategies and language for writing different types of business-related documents.

Code

EPC 682

Course

Development & Production of e-Language Materials

Synopsis

The purpose of this course is to expose and train the students in designing, developing and producing interactive multimedia packages - MIP (language or career-based). Students will acquire the necessary skills and knowledge that will enable them to produce an interactive multimedia unit of instruction for training of language-based tasks in the workplace. Skills such as creating animations, designing interfaces, drawing storyboards and flowcharts, sequencing events of instruction, designing test items and generating results will also be taught in this course. Students' performance will be evaluated based on both formative and summative evaluations of their e-portfolio and a final project that involves developing a real client's professional multimedia package (language or career-based).

Code

EPC 541

Course

Pragmatics in Business and Professional Settings

Synopsis

This course focuses on key concepts in pragmatics and the application of principles of pragmatics in a variety of business and professional contexts. It also explores how language is manipulated to convey different types of meaning in business and professional contexts to get work done. This is also done through the discussion of varied business and professional situations, and through an examination of authentic documents.

Code

EPC 641

Course

Persuasion and Negotiation

Synopsis

This course is designed for students to gain an understanding of the principles, processes and contexts of persuasion and negotiation in professional communication. Students will have the opportunity to practise applying the strategies, techniques, styles and language skills of persuasion and negotiation in a variety of oral and written situations.

Code

ALS 611

Course

Research methodology

Synopsis

This course aims to equip students with knowledge of various methods appropriate for research. Students will become familiar with the systematic processes needed to ensure the reliability and validity of quantitative and qualitative research. The course emphasises theoretical and practical issues in research design and methodology. At the end of the course, the students demonstrate their knowledge and skills acquired in a research proposal.

Code

EPC 612

Course

Practical Training

Synopsis

The practical training attachment carries six credits and must be undertaken by all students. Students may choose to work in either private or public organizations. The period of training is for a total of three months. Students are evaluated on their progress reports on their respective practical training attachment. In addition, appraisals are given by the students’ respective supervisor(s) and the work place organization.

Code

EPC 616

Course

Academic Project

Synopsis

The academic project paper carries three credits. The course emphasizes theoretical and practical issues in research design and methodology. The research paper should follow the format and conventions of academic research papers. Students are required to present an oral account of their project in a seminar or viva format.

Code

EPC 690

Course

Professional Presentations

Synopsis

This is an intensive course that focuses on presentations for professional purposes. It specifically deals with the development of skills to enable students to deliver effective professional presentations at work. The course provides practical hands-on experience with sessions concentrating on multimedia applications for professional presentations. Ample opportunities are given to students to learn the skills required to deliver successful and effective presentations.