LG220/240

LG220/LG240: Bachelor of Applied Language Studies (Hons.) English for Professional Communication 

 Background of the Programme

The Applied Language Studies (Hons.) English for Intercultural Communication programme is tailor made to meet the growing demand for graduates with excellent language and communication skills who can compete in a globalised workplace.

The programme aims to expose undergraduates to English language skills and knowledge in intercultural contexts besides providing them with specific knowledge related to professions like international consultant, diplomatic officers, interpreter, management executive, marketing executive, editor, proof reader and public relation officer. This knowledge can contribute to the development of human capital as well as increasing their employability at national and international level. The programme is able to provide fundamental knowledge to undergraduates and prepare them for the working world.

The programme adopts a student-centred approach which provides opportunities for hands-on learning in multimedia contexts. Students will combine core programme courses with electives in Business Management.

The programme extends for 6 semesters with 1 intersession (3 years), although students with relevant Diplomas or equivalent may apply for credit transfers. A total of 120 credit hours must be completed for graduation, including 12 weeks of practical training, a final year project, 10 credit hours for the faculty elective courses and 21 credit hours for the electives in Business Management courses.

 

Semester 1

 

ALS411 – Critical Thinking

This course focuses on developing the ability of students to think clearly, logically and analytically in a wide range of problem solving situations. They will be exposed to different criteria for evaluating information, establishing facts, making assumptions and inferences, forming opinions as well developing, analyzing and evaluating arguments.

Students will develop their critical thinking skills through reading, speaking and writing.

ALS426 – Language and Linguistics

This course is an introduction to the study of language and linguistics. It introduces students to the basic concepts, principles and theories in language and linguistics. It provides some background information on the origins of language, differences between animal and human language, language acquisition/learning and linguistics matters that include phonetics, phonology, morphology, syntax, semantics, and pragmatics.

ALS440- Writing for Academic Purposes

Writing for Academic Purposes provides practice in writing organized, well-developed prose for a variety of purposes and audiences. The course is structured around the different patterns of development in prose. Students are given descriptive writing tasks before progressing to expository essays using different patterns of development and finally to argumentative and persuasive writing. The course provides students practices in incorporating information and evidence from various sources into their own writing.

EPC405 – Writing Skills for Research

This course is designed to develop students’ ability to incorporate information from reference materials into their own writing. The course emphasizes strategies to summarize and synthesize relevant information from various sources into a single text. Students are expected to write a short research paper by presenting information logically, accurately and applying the conventions of academic writing without plagiarising.

EPE447 – Advanced Grammar Usage

This course is designed to strengthen students’ usage of English grammar for academic purposes. Specifically, it allows students to examine how English grammar works in context and to equip themselves with the language skills for effective oral and written communication. This course focuses on grammar topics such as tenses, conditionals, modals, gerunds, passive voice, reported speech, clauses, phrasal verbs and collocations. It seeks to empower students to communicate effectively in an English-speaking environment.

EPC423 – Description of English Syntax

This course is a basic introduction to the analysis of English Grammar. The course focuses on creating awareness of grammar as a system that puts words into meaningful units. Adopting a functional approach to the teaching of English Grammar, the course equips students with the grammatical tools needed to analyze English sentences and gradually discover for themselves how meanings are built through the choice of words, structures and other grammatical resources.

 

Semester 2

 

ALS455 – Language and Society

This course introduces students to the role played by language in society. The course emphasizes the concept that language both reflects and influences the social, economic, political and cultural environment in which it is used. The role of language planning with reference to the Malaysian context is examined. New varieties of World Englishes will also be explored.

EPC460 – Language and Communication

This course provides an overview of the fundamentals of communication and the types of communication situations commonly encountered. It highlights the language appropriate for these situations and the impact of perception on self and others. It also includes student-centred activities to reinforce communication skills in a variety of situations.

EPC480 – Instructional Design in e-Language Development

This course aims to equip students with an understanding of the principles and theories that govern Instructional Design (ID) Models. Students will explore learning theories relevant to instructional design. Using a Problem-Based Learning (PBL) model, students will investigate relevant ID models and select learning contents via web-based and library research. At the end of the semester, the students are required to write a concept paper on a proposed multimedia production for a real client.

EPE470 – English Pronunciation in Use

This course focuses on equipping students with a basic knowledge of the English sound system to enable them to understand and produce the sounds of the language. The course emphasises awareness of aspects of pronunciation and enunciation that contribute to intelligibility and fluency of speech. It is designed to help students develop clear pronunciation and strategies for self-correction.

 

Semester 3

 

EPC510 – Cross-cultural Interaction

This course deals with the value of communicating across cultures, and the relationship between culture and patterns of interaction. Students will learn different ways cultures think, communicate and behave and will become more aware of their own cultural perspectives. Sociolinguistic aspects of cross cultural communication, particularly in workplace contexts, will be a major consideration in this course.

EPC521 - Web-enabled Multimedia e-Language Production

This course is designed to enable the students to develop, design and publish effective online web pages. Students will be exposed to a variety of knowledge and skills pertaining to building and constructing interactive multimedia websites. Hands-on experience in sequencing web pages, creating interactive hyperlinks, digitizing audio and video, manipulating graphics or images and applying other multimedia elements will also be provided in this course.

EPC546 – Professional Communication

This course exposes students to communication skills required for different professional discourse. Students will use this knowledge to become effective communicators in formal professional settings. These include teleconferencing, interviews, formal discussions, meetings and presentations. In addition, messages, memos, letters, faxes and e-mails will be covered.

EPE530 – Communication through Drama

This course focuses on drama as a tool for improving communication skills. It is designed to allow students to develop an awareness of and improve communication in different registers through spoken English. Language learning is combined with practical classes in voice, sensory awareness, movement, and acting. The language sessions focus on speaking and listening skills; the expansion of vocabulary and pronunciation. The course is very practical and aims to build up students’ confidence and skills in using English in ways that are creative. This course also emphasizes on critical thinking and appreciation of aesthetic values

 

Semester 4

 

EPC551 - Development & Production of e-Language Materials

The purpose of this course is to expose and train the students in designing, developing and producing interactive multimedia packages - MIP (language or career-based). Students will acquire the necessary skills and knowledge that will enable them to produce an interactive multimedia unit of instruction for training of language-based tasks in the workplace. Skills such as creating animations, designing interfaces, drawing storyboards and flowcharts, sequencing events of instruction, designing test items and generating results will also be taught in this course.

EPC555 – Technical Writing

The course focuses on developing specific skills for producing a variety of business-related technical documents. It introduces students to the principles of effective technical writing and document design. Students will apply these principles the skills of drafting, revising and designing to produce clear and effective documents. They will learn a variety of different formats, as well as strategies and language for writing different types of business-related documents.

EPC565 – Pragmatics in Business and Professional Settings

This course focuses provides students with a basic understanding of pragmatics. It focuses on the application of the principles of pragmatics and politeness. It explores how speakers and hearers use language to communicate meaning in business and professional contexts.

ALS560 – Research Methodology

This course aims to equip students with knowledge of various methods appropriate for research. Students will become familiar with the systematic processes needed to ensure the reliability and validity of quantitative and qualitative research. The course emphasizes theoretical and practical issues in research design and methodology. At the end of the course, the students demonstrate their knowledge and skills acquired in a research proposal.

 

Semester 5

 

EPC646 – Persuasion and Negotiation

This course is designed for students to gain an understanding of the principles, processes and contexts of persuasion and negotiation in professional communication. Students will have the opportunity to practise applying the strategies, techniques, styles and language skills of persuasion and negotiation in a variety of oral and written situations.

EPE630 – Advanced Reading

This course is designed to refine and improve students’ reading skills. It focuses on the development and application of reading skills in the comprehension, interpretation, analysis, criticism and advocacy of ideas encountered in reading advanced level texts. Students will read a variety of reading texts of different genres and disciplines accurately.

 

Semester 6

 

ALS650 – Practical Training

Practical training is the final course in the program (or Study Plan). A student is required to undergo practical training in areas relevant to the academic program and field of specialization. The practical training course serves as a practical training ground for the student to gain practical knowledge and acquire job skills at the workplace in an organization.

ALS660 – Final Year Project

The academic project paper carries six credits. The course emphasizes theoretical and practical issues in research design and methodology. The research paper should follow the format and conventions of academic research papers. Students are required to collect data, source literature materials and synthesize this information in order to address research objectives and write a complete research report. Finally, students will share the research findings in an oral presentation session.

 

Career Prospects

Graduates from this programme will be able to find employment in:

  • Publishing – as writers, copy-writers, sub-editors, reporters
  • Management and Administration
  • International Relations
  • Diplomatic Services
  • Corporate Communication
  • Public Relations
  • Corporate Training
  • Instructional Design
  • Marketing
  • Radio and Television (Broadcasting)
  • Advertising
  • Journalism
  • Human Resource Management
  • Tourism, Hospitality and Recreation Services

 

Admission Requirements

STPM or equivalent
( CGPA minimum : 2.00 ) with at least a Grade C ( grade point 2.00 ) in three ( 3 ) subjects, including general paper AND

SPM / SPMV or equivalent
with a pass in Mathematics / Additional Mathematics and a credit (minimum 3B) in English Language

OR

UiTM / PASUM / Matriculation
(CGPA Minimum 2.00) with at least a grade C (grade point 2.00) in three (3) subjects AND

SPM or equivalent
with a pass in Mathematics/Additional Mathematics and a credit (Minimum 3B) in English Language

OR

CGPA Minimum 2.50 in Diploma from UiTM

OR

CGPA Minimum 2.00 in Diploma from UiTM and Two (2) years working experience in relevant disciplines

OR

CGPA Minimum 3.00 in Diploma from other institutions accredited by MQA AND

SPM or equivalent
with five (5) credits including English Language, Mathematics /Additional Mathematics.

OR

CGPA minimum 2.75 in Diploma from other institutions accredited by MQA and two (2) years working experience in relevant disciplines AND

SPM or equivalent
with five (5) credits including English Language, Mathematics /Additional Mathematics.

OR

Foundation Programmes:

CGPA minimum 2.00 in Asasi Law UiTM (P1005 / P1006) or TESL (KPT)

AND

Band 4 in the Malaysian University English Test (MUET)

 

NOTE:
All candidates MUST obtain a minimum of Band 4 in the Malaysian University English Test (MUET).

Two times a year (March and September).

 

Contact Person

For further enquiries, please contact :

Head of Learning Centre for EPC Programme (LG220)
Bachelor of Applied Language Studies (Hons.) English for Professional Communication (LG220)
Academy of Language Studies
UiTM Malaysia
40450 Shah Alam
Selangor D.E.


Phone : +603 5544 2400 / 2403
email : This email address is being protected from spambots. You need JavaScript enabled to view it.